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About us
| How it started | The Team | Knowing our customers | Outlets we supply |
Tregroes Waffles a family-run business, based in the village of Llandysul, West Wales, marks its 25th Anniversary in November 2008.
It all began around a bonfire on Guy Fawkes Night on 5th November 1983 where Toffee Waffles were made with a small hand-operated Waffle Iron and netting £50 that first evening!
The idea was fired…Years of attending just about every street market and Fair going has led us - all these years later - to be producing from bespoke premises in Llandysul in the beautiful Teifi Valley in West Wales at a rate of up to 4000 Waffles per hour and employing around 15 happy people!
We have a fairly comprehensive presence within Wales itself - to whom we deliver direct ourselves. We supply to individual Retailers and Wholesalers within the rest of the UK (under TREGROES and own-label brands), and we also export to a number of countries …
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The Team
Our staff is drawn from Llandysul and surrounding areas its members having largely been with us for the long-term. There is even one member of staff who eats 4 Toffee Waffles every lunch-time … So they share the passion too!
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Knowing Our Customers
We think it is important to know and to meet our Customers wherever we can.
We attend Trade/Consumer Shows and, even now, certain Markets within Town Festivals throughout the year.Markets and Town Festivals we will / have attended this year are (gray is not yet confirmed or already been):
Market or Townfestival Place Date Royal Welsh Show Builth Wells July 21-24 Big Cheese Caerphilly July 25-27 Pembrokeshire Show Haverfordwest August 19-21 Neath Fair Neath September 10-13 Abergavenny Food Festival Abergavenny September 20-21 Llandysul Christmas Fair Llandysul November 24 Royal Welsh Winter Fair Builth Wells November 27-28 Whenever possible we conduct product tastings for our Customers so that they too can discover the true joys of a freshly warmed Toffee Waffle!
Cardigan Victorian Evening, Cardigan 2006
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Outlets we Supply
On our own home turf we supply by our own vans to all manner of outlet, from Corner and Coffee Shops to delicatessen and the main multiples (Wales only).
Over the ‘border’ from Wales we supply mainly through Wholesalers UK-wide (including Spring Fine Foods, Cotswold Fayre amongst others) while we retain some Retail Customers who have, historically, chosen to deal direct with us.
Some Retail Customers that we are especially proud to supply under the TREGROES brand include Fortnum & Mason, Harvey Nichols, Lakeland Plastics and Selfridges.
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